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英文wiki中的对于Design Management(设计管理)条目的翻译

英文wiki中的对于Design Management(设计管理)条目的翻译

http://en.wikipedia.org/wiki/Design_management
此条目似乎写的还不够好,有待加强。
有这么一段:
引用:
This article is written like a personal reflection or essay and may require cleanup.
但总比没有好。我们先看看

1 Historical development of design management 设计管理的历史发展。
   1.1 1940s (1940年代)
   1.2 1950s (1950年代)
   1.3 1960s to 1970s (1960到1970)
   1.4 1980s to today (1980到现在)

2 Views on design management (设计管理的观点)
   2.1 Different views on design management (对于设计管理的不同观点)
   2.2 Design management and marketing (设计管理和市场营销)
   2.3 Design management versus design leadership (设计管理vs设计领导)

3 Ranges of design management (设计管理的范围)
   3.1 Operational design management (操作型设计管理)
   3.2 Tactical design management (战术型设计管理)
   3.3 Strategic design management (战略型设计管理)

4 References (参考)

5 See also (参看)

6 Literature (文献)

7 External links (外部链接)
  7.1 Design managament (设计管理)
  7.2 Overall (总论)
  7.3 Actual (实践)
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Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-)processes. It is a long-continuous comprehensive activity on all levels of business performance. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise.

设计管理指一种以市场和消费者为中心的观点来做设计相关决策的管理方法,也指优化设计相关的企业流程。它是一种长期而广泛的活动,会影响到商业活动所有层面。设计管理在管理和设计以及各部门的界面中,同样也在企业内部和外部诸如技术、设计、设计思考、管理和市场营销不同平台间界面中作为联系。
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Historical development of design management
设计管理的历史发展

The roots of design management go back into the 1920s with AEG[1] and the 1950s and 1940s with Olivetti[1]. For a long time design management was used as a term, but thereby not understood correctly, since it could be attributed neither directly to the design nor the management.
设计管理的根源要追溯到1920年代的AEG和1940和1950年代的Olivetti。长期以来设计管理都被用作一个名词,但却没有被正确理解,因为它既不是直接指设计也不是指管理。

1940s
1940年代
Design is a function within corporations, or as independent consultancies have not always collaborated well with business. Clients and the market have traditionally viewed design as an expressive and production function, rather than a strategic asset. Designers have focused their skills and knowledge in the creation of designed artifacts, and indirectly addressed larger issues within this creative process. Designers have been uneasy about articulating their value to business in terms that business could understand. There were moves to bridge this gap. In England, the British Design Council was founded in 1944 by the British wartime government as the Council of Industrial Design, with the objective "to promote by all practicable means the improvement of design in the products of British industry".
设计是企业内的一个部门或者作为独立的顾问机构,它不总是与商业合作的很好。客户和市场通常把设计看作表现和生产的功能部门,而非是一种战略资产。设计师也把他们的技巧和知识集中在设计物的创造上,并间接在这个创造性的过程中提出了更大的问题。设计师一直不善于以商业能够理解的方式来阐述其价值。因而产生了一些运动来弥补这一隔阂。在英国,英国设计委员会在1944年由英国战时政府成立作为工业设计委员会,目的在于“通过所有实用的方式来提升设计对英国工业产品的改善作用”。
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1950s
Chicago industrialist Walter Paepcke of the Container Corporation of America founded the Aspen Design Conference in the United States after World War II as a way of bringing business and designers together – to the benefit of both. In 1951, the first conference topic, “Design as a function of management,” was chosen to ensure the participation of the business community. After several years, however, business leaders stopped attending because the increased participation of designers changed the dialogue, focusing it not on the need for collaboration between business and design, but rather on the business community’s failure to understand the value of design. While designers were trying to make connections to the business community, there were business people that were trying to make connections to the design community. Individuals from both communities began making connections between the goals of business and how design could be a subject in the management suite. Design management's foundations are European in nature and one of the strongest early advocates was Peter Gorb, former Director of the London Business School's Centre for design management.
芝加哥工业家Walter Paepcke(美国Container公司)二战后于美国创立了Aspen设计会议,想要把商业和设计师聚到一起——这会对双方有益。在1951年,第一届会议的主题:“设计作为管理的一个功能”,之所以选择这个是为了确保商界的参与。在在几年后,商界领袖不再参与,因为设计师参与的激增使得这个对话变了味,它不再聚焦于商业和设计的合作,而是着眼于商界失败地理解了设计的价值。当设计师们正在尽力与商界取得联系时,商界人士也在尽力与设计界取得联系。来自这两个团体的人们都在商业目标和设计如何成为管理的主题建立联系。设计管理的创立者本质上是欧洲的,早期最热心的提倡者是Peter Gorb,前伦敦商业学校设计管理中心的主任。

1960s to 1970s
1960 到1970年代
In 1966 the term design management was mentioned in the Anglo-American literature by Farr[2]. Design management focused on how to define design as a business function and provide the language and method of how to effectively manage it. In the late 1960s and into the 1970s Gorb and others began to write articles that were drafted to designers to learn about business, and to business professionals to understand the untapped potential of design as a critical business function.
在1960年,设计管理这一次名在英美文献中被Farr提到。设计管理聚焦在如何把设计定义为一个商业部门,并提供有效管理它的语言和方法。在1960年代晚期,直到1970年代,Gorb和其他人开始写文章想让设计师了解商业,想让商界了解设计作为一个重要的商业职能部门的巨大潜力。

"And what designers need to learn, and this is the most important thing, is the language of the business world. Only by learning that language can you effectively voice the arguments for design." (Peter Gorb)
“并且设计师需要学习的最重要的事情,就是商业世界的语言。只能学会那种语言,你才能有效的为设计辩护。”(Peter Gorb)

In 1975 the Design Management Institute was founded in Boston and developed following the Harvard Business School. The DMI is an international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy and become the leading resource and international authority on design management. Economical faculties used the possibility first (after some books regarding this topic were published) of establishing economical courses of studies for design management. Slowly also design faculties followed to take up studies for design management into their academical curricula. Apart from the economical and design-oriented courses there are today also pure master courses in design management (the Westminster university was one of the first in Europe) as well as co-operation programmes, like the International Design Business Management Programme in Helsinki (co-operation programme of universities from design, technology and management). In the late 1970s design management refers to the movement in Great Britain, Europe and America, which focusses on design resources in corporate business.
在1975年,设计管理协会在Boston成立,并随着哈佛商学院而发展。DMI是一个国际性的非营利组织,它致力于呼唤设计师商业战略的必要部门,并成为设计管理的领先资源和国际权威。经济学教师首先实现这一可能(在几本与此相关的书出版之后)——建立了研究设计管理经济学方面的课程。慢慢地设计教师也随后也把设计管理研究课程放入设计的课程表。除了经济学和设计方面的课程,也有独立的纯设计管理硕士课程(Westminster大学是欧洲第一个),也有合作项目,比如Hlesinki的国际设计商业管理课程(由设计、技术和管理方面的大学合作)。在1970年代后期,设计管理指在英国、欧洲和美国的聚焦设计资源在商业企业中运用的运动。


1980s to today
1980年代到今天
In the beginning, design management was seen by many only as short-lived fashion, but over time it has proved its worth (Design Council 2004[3]), supported by the increasing role of design within the development of social, economic, ecological, technological and cultural processes. And design management grew in importance "[...] through the change from a strategy of cost leadership, over the quality leadership to the strategy of performance leadership" (Koppelmann 1993[4]). Today, one has to understand design in its entire, contemporary spectrum and thereby not be reduced on linear areas (product design, communication design, industrial design, etc.). Any adjustment of design to certain fields of work would not deal fairly with the social and economic task of design in any way. Design management intervenes here, organizes, mediates and structures in an increasing more complex enterprise and economic world. 1986 saw the launch of the leading periodical devoted to design: Design week.
最初设计管理被很多人看作只是一种短命的流行,但岁月流逝,它已被证明了其价值(设计协会2004),这被设计在社会、经济、生态、技术和文化过程中日渐增长的作用所支持。并且设计管理日益变得更重要“……因为商业从成本领先战略转化为质量领先战略到性能领先战略”(Koppelmann 1993)。今天,我们要从整体上理解设计,不能减少到线性的范围(产品设计,传达设计,工业设计等)。任何把设计调整到某一领域都不会很好地处理好设计的社会和经济任务。设计管理在日益复杂的企业和经济和世界中参与、组织、协调和构建。1986年出现了领先的设计期刊:《设计周刊》。

[ 本帖最后由 happyfan 于 2008-8-30 23:23 编辑 ]
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Views on design management
对于设计管理的观点

Different views on design management
对于设计管理不同的观点
Design management is no model that can be projected on any enterprise, no application with linear functionalities and no specific way that leads to success. Rather design management processes are accomplished by humans with different authorities and trainings, who work in different fields of enterprises with different sizes, traditions and industries and they have very different target groups and markets to serve. Design management is multifarious and like that are their different opinions about design management[5]. The design management topics show an overview of the spectrum what design managers deal with. Many agencies are limited to subranges and supplement thereby their classical applied design range (see hand-on-design).
设计管理一个模型可以应用于所有企业,没有简单的功能性应用,没有取得成功的特定方法。进行设计管理的人具有不同的权威和训练,他们在不同规模、传统和行业的企业内不同的领域工作,他们所有服务的客户和市场也非常不同。设计管理与设计管理的观点一种多种多样。设计管理这个话题显示了设计管理者所要处理内容的广泛范围。许多机构都局限在子领域,因而补充一些传统的应用设计领域。

Design management and marketing
设计管理和市场营销
Design management and marketing have many common intersections. In the marketing, which was developed in the 1960s, design became ever more important. In the beginning, design was understood as a marketing instrument, it further developed itself and today it can be seen on the same level as management. Today's management theories speak of an equal partnership between marketing management, product management and design management.[3][6]
设计管理和市场营销有很多相同之处。在市场营销领域,这个学科在1960年代发展起来,设计变得更为重要。一开始,设计被理解成为一个市场营销的工具,后来它进一步发展,今天它与管理同样的地位。今天的管理的理论讲营销管理、产品管理和设计管理有着同样的合作关系。

Design management versus design leadership
设计管理vs设计领导
In the every-day-business design managers often operate in the area of design leadership. But design management and design leadership are not interchangeable. Like the differences between management and leadership they differ in their objectives, achievements of objectives, accomplishment and outcomes. Design leadership is pro-active it leads from a vision, over the communication, the convey of meaning and collaboration through motivation, enthusiasm and attaining of needs, to changes, innovations and creative solutions. Thereby it describes the futures needs and chooses a direction in order to get to that described future. In contrast, design management is re-active and is responding to a given business situation by using specific skills, tools, methods and techniques. Design management and design leadership depend on each other, design management needs design leadership to know where to go and design leadership needs design management to know how to go there.
在日常的商业中,设计主管经常在设计领导的领域操作。但设计管理和设计领导并不是可以互换的。就像管理和领导的区别,他们在目标,目标成就,完成和结果都不同。设计领导是积极的,它从一个远景来领导,通过传达,意义的传递,通过激励,热情和获取的需要来合作,从而改变、创新和创意解决。因此因此他描绘了未来的需要,为了获得想要的将来,它选择了一个方向。设计管理和设计领导互相依靠,设计管理需要设计领导来知道往哪里去,设计领导需要设计管理来知道如何去。

[ 本帖最后由 happyfan 于 2008-9-1 23:41 编辑 ]
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Ranges of design management
设计管理的范围

Design management can be divided by its different fields of application into the three ranges operational design management [7] [8] [9] [10], tactical design management [9] and strategic design management [6] [7] [8] [9]. By Borja de Mozota design management was divided additionally into the levels of strategy, planning, structure, finances, human resources, information, communication and research & development.
设计管理根据应用的不同领域,可以分为三个范围:操作型设计管理,战术型设计管理,和战略型设计管理。根据Borja de Mozota设计管理还可以在战略、计划、结构、经济、人力资源、信息、传达和研发的层次分。

Operational design management

操作型设计管理

The goal of operational design management is to achieve the objectives set in the strategic design management part. It deals with personal leadership, emotional intelligence and the co-operation with and management of internal communications. The following list shows what the operational design management is coping with:

操作型设计管理的目标是取得战略设计管理的所设定的目标。它处理个人领导,情绪智力,和与内部传播的管理相合作。下面列表显示操作型设计管理要处理:

function
功能
level
层次
application
应用
operational
操作型
strategy
战略
  • Translation of visions into strategies
  • 把愿景转化为战略
  • Defining the role design plays in the brand.
  • 在品牌中定义管理的作用
planning
计划
  • Translation of strategies into a design brief.
  • 把战略转化为设计说明
  • Decisions about product quality and consumer experiences.
  • 关于产品质量和消费者体验的决策
  • Defining policies for design, products, communication and brands.
  • 定义设计、产品、传达和品牌的政策
structure
结构
  • Selection of external design agencies/individuals
  • 选择外部的设计机构/个人
  • Creation of alliances.
  • 联盟的创立
  • Defining of design teams and people who are in touch with designers.
  • 指定与设计师
  • Creation of an atmosphere for leadership and creativity.
  • 为领导和创造性创造氛围
finances
财务
  • Managing of design project budgets
  • 管理设计项目的预算
  • Estimating of design costs.
  • 评估设计成本
  • Reducing of designcosts, resp. shift of investments from cold-spots to hot-spots.
  • 减少设计成本,相应把投资从冷点转移到热点
human resources
人力资源
  • developing of competences
  • 竞争力的发展
information
信息
  • Advising of product managers and CEO's.
  • 产品主管和CEO的建议
communication
传播
  • Creating of symbioses between universities and other companies.
  • 在大学和企业建立共生关系
  • Creating of an understanding of companies goals among designers.
  • 在设计师中建立对企业目标的理解
research & development
研发
  • Creation of design criteria and standards of valuation for design.
  • 建立对设计价值评估的标准


[ 本帖最后由 happyfan 于 2008-9-2 15:53 编辑 ]
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Tactical design management
战术型设计管理

The goal of tactical design management is to create a structure for design in the company. It includes the managing of design departments and fills the gap between operational and strategic design management tasks. The following list shows what the tactical design management is coping with:
战术型设计管理的目标是在公司中创立一个设计的架构。包括设计部门的管理和沟通操作型设计管理和战略型设计任务。下列表显示了设计管理会处理:

function
功能
level
层次
application
引用
tactical
战术的
strategy
战略
  • Coordination of the design strategy with the departments of marketing, communication and innovation.
  • 与市场营销、传达和创新部门进行设计战略合作
planning
计划
  • Defining quality policy.
  • 定义质量政策
  • Structure of design(-management) tools and language
  • 设计(管理)工具和语言的结构
  • Introducing and improving general design processes.
  • 导入和改善通用设计流程
  • Adaption of design processes to innovation processes.
  • 把设计流程改为创新流程
structure
结构
  • Implementation of a design in-house service.
  • 企业内部设计服务的应用
  • Stabilization of the role of design in the innovation process.
  • 设计在创新过程作用的稳定化
finances
财务
  • Managing to meet the budgetplans.
  • 管理来满足预算
human resources
人力资源
  • Creation of an understanding of design among the company partners.
  • 在企业合作伙伴中建立对于设计的理解
information
信息
  • Creation of marketing, design and production plans.
  • 创立营销、设计和生产的计划
communication
沟通
  • Organization of the design language across all design disciplines.
  • 建立适合所有设计学科的设计语言
  • Creation of an understanding of and attention on conscious decisions on all levels of the enterprise.
  • 在企业所有层次都建立对设计决策的理解和注意
research & development
研发
  • Transformation of design theories into practical research tools.
  • 把设计理论转化为实际的研究工具


[ 本帖最后由 happyfan 于 2008-9-2 16:13 编辑 ]
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Strategic design management
战略设计管理

The goal of strategic design management is to support and strengthen the corporate strategy, to create a relationship between design, strategy and the identity/culture of the company. It controls the consistency of design in the company, allows design to interact with the needs of corporate management and focuses on design’s long-term capabilities. The following list shows what the strategic design management is coping with:
战略设计管理的目标是支持和加强企业战略,为了在设计、战略和企业的个性(文化)创造联系。它在公司中控制了设计的连续性,允许设计与企业管理的需要进行交互并且聚焦于设计长期的长期能力。接下来的表显示了战略型设计所要面对的问题:


function
功能
level
层次
application
应用
strategic
战略的
strategy
战略
  • Definition of a business strategy which includes design goals.
  • 定义包括设计目标的商业战略
  • Definition of design strategies which are linked to the enterprise strategy.
  • 定义与企业战略相关的设计战略
planning
计划
  • Managing of design projects
  • 管理设计项目
  • Creation of design standards.
  • 创造设计标准
structure
结构
  • Creation of an atmosphere for leadership, design and creativity.
  • 创造有利于领导、设计和创造性的氛围
  • Support of the corporate strategy with design tools.
  • 用设计工具支持企业战略
finances
财务
  • Securing a budget, high enough to be able to apply the design strategy
  • 确保一个预算,足够高以能够执行设计战略
human resources
人力资源
  • Influencing the hiring and the managing of designers
  • 影响设计师的雇佣和管理
information
信息
  • Informing about the design mission/vision in the company.
  • 在公司中传达关于设计使命/愿景的信息
communication
传播
  • Implementing design thinking in the top management level.
  • 在高层应用设计思考
  • Articulation of explicit and implicit communications, which reflect the enterprise values.
  • 明确外资和内在的传播,这反映了企业价值
  • Planning, introduction and improvement of means of communication on all channels to the figuration of the total brandexperience towards the customer.
  • 在所有的沟通渠道计划、导入和改善传播的方式,从而配置消费者的全面品牌体验
research & development
研发
  • Creating links between technology-development and design.
  • 在技术开发和设计之间创立联系


[ 本帖最后由 happyfan 于 2008-9-2 17:07 编辑 ]
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References

^ a Wolf, B. (Hrsg.): Design Management in der Industrie. Anabas Verlag, Frankfurt 1993 ISBN 3-87038-247-3, S. 9
^ Farr, M.: Design Management; London 1966, S. 4ff.
^ Design Council: The Impact of Design on Stock Market Performance. An Analysis of UK Quoted Companies 1994-2003 Design Council February 2004 [11]
^ a Koppelmann, U.: Produktmarketing 6. Auflage, Berlin 2000, ISBN 3-540-67147-1, S. 243
^ Koppelmann, U.; Spies, H.: Integriertes Design Management. Fördergesellschaft Produktmarketing, Köln 1993 ISBN 3-922292-28-3, S.65
^ Design Management Institute: 18 Views on the Definition of Design Management In: Design Management Journal, Vol. 9, No. 3, p. 14-19, 1998, Design Management Institute.
^ a Oakley, M.: Managing Product Design, London 1984, ISBN 0-471-81637-X, S. 8ff
^ a Olins, W.: The Wolff Olins Guide to Design Management, London 1985, S. 32
^ a Topalian, A.: The Management of Design Projects, S. 58
^ a b Mozota, B.d.: Design management: using design to built brand value and corporate innovation. Allworth Press, New York 2003 ISBN 1-58115-283-3
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Literature
  • Best, Kathryn: Design Management: Managing Design Strategy, Process and Implementation, AVA Publisher, 2007, ISBN13: 978-2940373123
  • Bruce, M.; Cooper, R.: Marketing and Design Management, Thomson Business Press, Boston 1997, ISBN 1-86152-173-1
  • Bruce, M.; Bessant, J.: Design in Business - Strategic Innovation through Design. Pearson Education, Essex (Gross-Britannien) 2002 ISBN 0-27364-374-6
  • Chan Kim, W.; Mauborgne, R.:Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Harvard Business School Press, 2005, ISBN 1-59139-619-0
  • Davis, S.M.: Brand Asset Management Jossey-Bass, 2000, ISBN 0-78795-077-7
  • DMI: 18 Views on the Definition of Design Management In: Design Management Review, Vol. 9, No. 3, p. 14-19, 1998, Design Management Institute pdf
  • Farr, M.: Design Management, London 1966
  • Hammer, N. (Hrsg.): Die stillen Designer - Manager des Designs, Design Zentrum NRW, Essen 1994, ISBN 3-929227-12-6
  • Joziasse, F.: Bringing Design Management Into the Fold. In: Design Management Review, Vol. 11, No. 4, p. 36-40, 2000, Design Management Institute pdf
  • Joziasse, F.; Selders, T.; Voskuijl, W.; Woudhuysen, J.: Innovation, Branding and Organization: What International Design Managers think about their Performance, DMI eBulletin 2005, pdf
  • Kelley, T.; Littman, J.; Peters, T.: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Currency, 2001, ISBN 0-38549-984-1
  • Koppelmann, U.: Produktmarketing 6. Auflage, Berlin 2000, ISBN 3-540-67147-1
  • Koppelmann, U.; Spies, H.: Integrated Design Management. Fördergesellschaft Produktmarketing, Cologne 1993, ISBN 3-922292-28-3
  • Meyer, D.: Design management in middlesized companies, German Design Management Institute, Hagen und German Design Council, Frankfurt a. M. 1994, ISBN 3-922885-71-3
  • Mozota, B.: Design management: using design to built brand value and corporate innovation. Allworth Press, New York 2003, ISBN 1-58115-283-3
  • Myerson, J.: IDEO: Masters of Innovation, Neues Publishing Company, 2001, ISBN 3-8238-5485-2
  • Oakley, M.: Managing Product Design, London 1984, ISBN 0-471-81637-X
  • Wolf, B.: Design Management in the German industry. Anabas Verlag, Frankfurt 1993 ISBN 3-87038-247-3

External links
Design managament

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Actual       Retrieved from "http://en.wikipedia.org/wiki/Design_management"
乐乎设计,乐乎生活~

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请教一下哈皮,学艺术学理论的人,一点设计与管理学的基础都没有,如果转行做设计管理的教学或科研,有没有这个可能性啊?一点信心都没有呢!

感谢您在这里留下许多宝贵资料。

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回复 11# 的帖子

还是有可能的,如果只做科研的话,希望可以多读一下相关设计管理的书籍和论文。。。再多参加一些论坛吧。。。最好有些实践。

教学的话,还是首先有些科研的成果再说吧。

或者可以读个这方面的硕士或博士,不过国内这方面的点不多,开设这一方向课程的学校也不多。
乐乎设计,乐乎生活~

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回复 11# 的帖子

谢谢哈皮老师指点。学校准备开设这方面的本科课程,如有需要,请不吝赐教噢

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