发新话题
打印

Design To Order (DTO) system(按订单设计系统)

Design To Order (DTO) system(按订单设计系统)

范:此系统是是我看王受之《产品的故事》看到的,比较感兴趣,查一下。
以消费者的需求来开发设计,这种想法很有意思。
创世人之一。
——————————


Kohei Nishiyama (西山浩平) - CEO & Founder, elephant design co., ltd.
Nishiyama is the inventor of the Design To Order (DTO) system. The DTO system reduces the risk of new product development by allowing manufacturers to wait until the number of orders for a product reaches the break-even point. These transactions are done on the company website: http://www.cuusoo.com/.

Along with a colleague from design school, he founded elephant design co. to commercialize the DTO system in 1997. Prior to founding elephant design, he was a consultant at McKinsey & Company where primarily handled new product development projects. One notable project was the wireless telecom carrier. His mission was to identify business opportunities for a client’s data-transmission technology, which at that time was completely new to the market. It is now one of the client’s core businesses.

Muji, a popular Japanese design lifestyle retailer, began to use DTO in 2002. Products developed by this system rank in the top 3 in sales revenue. Because of his expertise in product development, Nishiyama is now a design consultant for companies such as Sony. For the past three years, he has been a judge for the Good Design Award Committee, which is organized by the government.

Nishiyama lived in South America until age 19. He is a graduate of the University of Tokyo and the Kuwasawa Design School, where he studied product design. He is the recipient of several design awards, including the Kuwasawa Design Award (2001).

http://www.cuusoo.com/
http://www.elephant-design.com/

[ 本帖最后由 happyfan 于 2008-10-30 14:43 编辑 ]
乐乎设计,乐乎生活~

TOP

http://www.cuusoo.com/.
在这个网上,消费者通过投票选出自己喜爱的设计,订购到到达了一定的数量(即达到盈亏平衡点),就可以开始生产了。

不过这网是日文的,通过google翻译可以看一下。
乐乎设计,乐乎生活~

TOP

乐乎设计,乐乎生活~

TOP

以上 口号:
    把用户的创意转化成真实的产品。

你是否曾想过要一些东西,但感觉没有人或没有办法得到它?
在大象设计我们通过把你的梦想的东西转化为真正的产品,实现用户的创新。
乐乎设计,乐乎生活~

TOP

Visual integration

Visualizing your ideas!


把你的想法视觉化

Our team develops and supports clients’ product proposals into visual images needed for strategic project planning or other purposes.
Conveying a concept through a visual image in an attractive way might be a difficult task, which many workers face in their daily tasks. Developing innovative communication tools (like a short movie etc.) is part of our team work in supporting clients’ strategic needs.

♦ Vision Design
♦ Products & Service support Design

For further information


Online Community

Users' community

在线用户社区

- Sharing your ideas online! In "cuusoo.com" individual users, product designers, and business enterprises gather together and form an online community to discuss various proposals, designs, and products’ technology in order to select popular items for manufacturing. "cuusoo.com" is a new media space which facilitates user innovation within its online activities.

Services designed for business corporations
♦ Private visualizing/imaging service
♦ Theme sponsorship
♦ Community sponsorship

Services designed for architects and designers
♦ Proposal design service

Services designed for individual users
♦ CUUSOO TV channel services
♦ Posting your proposal ⁄ voting on other users wishes
cuusoo.com(Japanese)


Production ⁄ manufacturing

Productizing your idea!


生产制造,生产你的创意。
Users proposed items, which have collected a large number of votes online (calculated automatically according to product type) will be selected for production at a preferred manufacturer.
Our system calculates automatically the “break even point” to each proposed item – in which its price as well as required number user’s votes (expressing their will to buy an item) are forecasted and posted online.
Once a new product is sold, royalty payment will be paid both to the products’ inventor and its designer.
Proposed services
♦ Retail sales of Cuusoo.com products and additional selected products.
♦ Manufacturing user innovated ideas proposals into actual products.
♦ Product development process support for business corporations.
For further information (Japanese)
乐乎设计,乐乎生活~

TOP

搜到一段介绍,台湾版的,跟简体版有些文字的出入,我转为简体了。
Fan
——————————————
按订单设计-
日本的大象设计事务所

两个日本青年设计师,自己组建了设计事务所,在国际设计界取得承认,可真不容易,也是近年工业产品设计界很令人瞩目的事件之一。

这两位日本青年,一个叫西山浩平,一个叫枡本洋典,都是1970年代出生的人。
许多设计师搞设计都很保密,主要怕人家看见了会抄袭,但由于这种封箱作业的方式,往往无法了解设计的产品是否符合消费者的需求,因此产品出来之后,很可能由于定位不准而报废。

枡本洋典认为这种封箱作业到了应该改变的时候了,他曾说:「设计公司一般都是为制造业服务,按照制造业的要求设计新产品,但是大象设计事务所的模式是完全倒置的,我们先问消费者他们想要什么产品,然后再找制造商建议开发。」
因此,他们的公司是赞助杂志去访问著名艺术家设计师企业界的领导人物,问他们具体需要一些什么样的产品,最后得出产品开发的理念。

当有足够的人对同一种新产品提出类似的需求意见时,大象设计公司就在网上提供出基本的设计概念来,公开在网上收集各个方面对这个设计的看法。一旦设计方向确定下来,他们就在网上征集订单,而当订单数量超过最低的生产额的时候,他们就联系厂家生产。他们称这样的设计过程叫DTO,是英语「按照订单设计」(design-to-order)的缩写。
大象设计的产品,以电子产品为主,他们设计的名为「啪嗒啪嗒」的MP3随身听,简单而具有高科技的特点,很受职业阶层欢迎。
这个设计公司的崭新创意,代表了21世纪产品设计的一个重要的发展方向,正方兴未艾。

大象公司的设计师们认为,在信息化时代,愈来愈多的人会有个性化的要求,因此,他们的DTO设计模式也会愈来愈受到欢迎。
乐乎设计,乐乎生活~

TOP

http://www.metropolismag.com/html/content_0802/cus/index.html
这个链接有很多的案例,基本是王书上的那个。
发现王的文字就是从这个翻译过来的。。。sign~

Mass Customization
Let consumers collaborate on product designs.

By Julien Devereux
August/September 2002

Many designers develop their products in secrecy, fearful of the prying eyes of competitors, for an ideal customer who may not actually exist. The result too often is an unwanted product that's an enormous waste of time, energy, talent, and materials.

Kohei Nishiyama, CEO of the Japanese company Elephant Design, which he founded with Yosuke Masumoto in 1997, believes it is time for a change. "Usually design firms work for manufac-turers, who ask them to develop a product," he says. "Elephant's approach is totally reversed. We ask customers what they want and then look for a manufacturer." The firm generates design ideas by sponsoring magazine interviews with well-known artists, designers, or businesspeople, asking them what sort of product they would like to have, and sifts through their e-mail in-box for "strong voices" with bold ideas for new designs.

When enough people express interest in a design, Elephant displays virtual prototypes on the Web seeking suggestions on how to improve and alter them. Then they take orders--before a physical object has been produced. "When the number of requests for the product exceeds the minimum number required by the manufacturer, we go into production," Nishiyama says. Not only does this design-to-order (DTO) process ensure that energy and materials aren't wasted by dumping an unwanted product on the public, but direct collaboration with customers brings eccentric qualities to even the most mundane products. One idea came from a copyeditor who used his home as an office and wanted a discreet microwave. "He wanted a plain white box. It's an odd request," Nishiyama says. "But when we showed the virtual prototype, we found that it wasn't simply his need but many others' as well."

As people become increasingly aware of the possibilities of design in the digital age, DTO is sure to become more common. "The process is entertaining and enjoyable," Nishiyama says. "And it's rewarded at the end with the product itself."
乐乎设计,乐乎生活~

TOP

一个台湾的ppt关于王书。。。
附件: 您所在的用户组无法下载或查看附件
乐乎设计,乐乎生活~

TOP

另外一个类似的网站:
http://www.threadless.com/
我稍后继续收集这方面的资料。
乐乎设计,乐乎生活~

TOP

找到一个这方面的论文,写的很详细,是由mit 斯隆商学院的教授Sumsumu Ogawa 和Frank T. Piller所写

Reducing the Risks of New Prodcuct
2006 winter
附件: 您所在的用户组无法下载或查看附件
乐乎设计,乐乎生活~

TOP

发新话题