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澳大利亚的一家不错的设计公司:The One Centre

澳大利亚的一家不错的设计公司:The One Centre

http://www.theonecentre.com/
The One Centre


看到这个公司的一个访谈,还是不错的,把一切东西都作为branding的媒介,这正是其主要理论。
The One Centre specialises in positioning and total branding.

[ 本帖最后由 happyfan 于 2008-11-18 23:14 编辑 ]
乐乎设计,乐乎生活~

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乐乎设计,乐乎生活~

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一个介绍:

Welcome to The One Centre, a world branding agency specialising in positioning and total branding.
      Total brand creation
      Total brand revitalization
      Total brand transformation

Set up to help world brands achieve growth and differentiation through innovative positioning and total touchpoint branding.
Unique service delivered through our 'total brand design' capabilities, combining market research, positioning strategy and expansive cross-discipline creativity.
Based in Sydney, operating worldwide, we are a world agency for world brands: cross-market, cross-cultural, cross-disciplined.
The World's first truly media-versal branding company, identifying growth opportunity, creating new positioning, and bringing brand to life innovatively and experientially in everything.
Why The One Centre?Three drivers have shaped the agency's positioning, organisational structure, services scope and service realm:
Media-versalityIn a world where media is so fragmented, you have to think of everything as media. The agency adopts a 'media-versal' view of the world, meaning it sees everything as media. The agency's unique 'total brand design' capability means it can literally design the total brand experience, end-to-end, treating everything as a brand media and medium.
      Brand identity and multi-sensory brand language design
      Product design
      Service and interaction design
      Channel design
      Collateral design
      Packaging design
      Merchandise design
      Architecture design
      Environment design
      Content design
      Communications design

Divergence and convergence = Experiences.The world has changed. Because of affluence, technology and people's increasing expectations, products and even services are starting to look like commodities. Consumers are demanding something new. Experiences. The experience economy moves us from just promoting unique benefits across media, to creating multiple sensations through multiple media and mediums. From broadcast to brand experience: totally immersing people experientially and culturally in your brand proposition. A feature of The One Centre is not only its diverse creative skill sets, but the way it converges those skills sets on a total branding task, to create Brand Theatre™. Skill sets range from graphic designers, to industrial designers (environments and products), to writers, filmmakers, theatre people, artistic directors, architects, interior designers, to digital interactive designers and beyond. The intention is to be able to create a positioning, and bring that positioning to life in everything.
Circles not silosTo deliver total branding, the agency is structured in media-versal circles, not media specific silos, meaning we have one media-versal project management team, one media-versal strategic team, one media-versal creative team and one media-versal production capability.
Cross-market, cross-cultural, zero geographyThe world is one. The agency operates on a 'zero geography' principle, meaning we have 'one cross-discipline creative centre' in Sydney, but deliver total branding in any market, or cross-market, worldwide. The agency is underway with its global expansion program under our 'Star' model: One Centre, 5 touchpoints, 5 key world markets.
UniquenessWe are the world's first mediaversal creative branding company, able to identify market growth opportunity, create new positioning and bring that positioning to life innovatively and experientially in everything.
Established in 1999, and now employing 50 industry-leading specialists, The One Centre is 100% owned and operated by Founder and CEO John Ford.
The One Centre works on a project basis worldwide.
乐乎设计,乐乎生活~

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Our visionthe big white building on the hill by the sea
这个vision还是很赞的,海边山上的白房子,哈哈,或者是悬崖上的白宫算了。
Our vision is to build one of the world's great innovation houses, a big white building on the hill by the sea, where people come from around the world to literally invent the future.
The big white building will be known for housing the most innovative creative company in the world, liberating brands and creativity.
Our corridors will be alive with R&D: studios modelling new buildings, cars and stores. Edit suites mixing sound-scapes, finishing films and recording songs. Labs concocting new scents. Kitchens creating recipes. Workshops prototyping new products, packaging and furniture. Authors editing books, actors rehearsing performances in auditoriums, technology rooms load-testing new applications and devices. And throughout, the whole building will be alive with innovation and the challenge of building ‘brand’ theatrically and interactively in everything.
乐乎设计,乐乎生活~

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